Bar-code billboard engages customers with interactive advertising

October 29, 2011
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Leslie Robinson, owner of Mane Image, recently had a billboard installed on U.S. 30 in Hobart that uses a quick response code. Consumers can scan the 2-D image and be connected to a website, photo or video. The popularity of the 2-D technology is growing in the U.S. (Photograph by Jon L. Hendricks/The Times.)

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